The SERP (search engine result page) ranking is the most credited place you want to place for your website. This is the result of any question or query on Google. Higher SERP rankings will ensure more traffic to your website. This will ensure a high conversion rate. Here is a promising guide to get a better ranking.
Catchy title with appropriate keywords
The title of your content is the first thing a user sees. It should be attractive enough, showing its ability to answer questions. And there should be keywords that can lead to relevant search results.
The Google algorithm displays the most informative results. In their mission statement, they state that it is meant to organize the world’s information and make it universally accessible and useful.
After launching your site you have to ensure reliable content for the audience. It is based on B2B or B2C discoveries. The easiest way to do this is to create attractive titles. They have to fulfill the purpose of the search. They have to be very promising. For example, anyone searching for ‘hacks for cashback’ would be more attracted to a title like “10 Best Hacks for Getting Amazing Cashbacks”. Rather than a simple one like “Cashback Hacks”.
The next step is to develop a new SEO strategy for your site. Let’s know for that
Understand the Google algorithm
According to the MOZ, the algorithm has about 500–600 changes. Google officials confirmed Gary Illyes and John Mueller in some way or another. So stay updated about new algorithm changes.
Your site may be restricted due to low traffic. But Google does not always publicly announce changes.
For example- mobile friendly update of April 2015. It complies with friendly sites that are mobile friendly. Also, punishment may be applied to those who are not doing so.
2012 Penguin update that is designed to remove spamming search results. Most of the time this happens by buying links to boost Google rankings.
This and other various updates like Panda, Hummingbird, Google EMD, Phantom, Penguin, etc. tell us a lot about the algorithm.
You can go through sites like MOZ’s Google Algorithm Change History to track updates. Knowing these will help you develop a good strategy for SEO
Know your current search rankings
It is very important to know where you currently stand. It is useful to assess your development. SERP.COM will help you evaluate your keyword ranking. It refers to the number of results on monthly searches, rank on specific search terms, cost-per-click (CPC) for paid search.
There are separate analyzes stating the reasons for the reduced traffic. One of which is a slow site, this will cause a significant reduction in traffic. A delay of just 3-4 seconds reduces the interest in the content. The best example of this is Walmart. WebPerformanceToday said Walmart’s conversions dropped drastically after site load times increased 4 seconds.
Will help you periodically check the status of your site on PageSpeedInsights.
Maintaining Organic Traffic.
Traffic is higher on organic sites than on nonorganic sites. Visitors rely more on organic sites. Nonorganic sites such as paid searches and social media attract fewer visitors. According to Bright Edge, there were organic sites that attracted more than 51% of B2B and B2C website visitors. And social websites could only do 5%.
Although there is no harm in advertising your site, only when there is not enough or no result for the given search. In this case, visitors also visit Nonorganic sites. To do this, the main factor to keep in mind is ROI. In addition, PPC combines well with good revenue on your site.
Make your site mobile friendly for better SERP rankings.
If you have not made your website mobile friendly, this is now the first thing. Google’s algorithm favors mobile pages as we discussed earlier. Mobile site optimization is a very important step.
Loading speed and better experience on mobile will boost your SERP ranking. One way to do this is by adding an AMP (accelerated mobile pages) stamp to the results of your site. This is a project by Google to ensure fast loading of mobile pages.
Find a good keyword (A Keyword Research)
You have to do a substantial amount of research for the keyword. The best way to get the best SEO is to create great content through the use of keywords. Business keywords serve the purpose. You must deliver whatever the visitor wants.
If a visitor wants information about the search, you need to add informational keywords. But if the visitor intends to buy something then the keyword should be accordingly.
Research on its rivals is also an important aspect. Knowing what kind of content they are providing through their site will help you optimize yours.
You can add publication dates to your site content. It will help you if the visitor wants the latest content. Adding dates will give you more traffic because visitors can be specific about dates. You can always update the content for the latest date.
Use Rich Snippets And better permalinks
The content of the website should answer a question through a short paragraph or a list for search. Google can automatically feature in SERP that you will get more traffic.
These are mainly known as Rich Snippets. Adding informative content using appropriate keywords will help. Higher traffic will lead to higher rankings.
Permalinks are something that visitors pay more attention to than you think. If your Permalinks contain only symbols or numbers, then visitors are not very likely to trust the site.
Ugly permalinks allow you to reduce traffic. Permalink must contain keywords or search results. Many times your own title serves your purpose.